IBM's 5 Data Use Cases
Big Data Exploration
Big data exploration refers to data being syphoned through a "landing zone" instead of being dumped in a group of unrelated data. This landing zone will pre-process data and sort it with data of a similar sort. After this inital sorting is completed, the grouped data is then analyzed on a deeper level. This will give insight to new connections and discoveries within stored data.
Enhanced 360 Degree View of the Customer
The customer is a top priority for many businesses and especially retail. Big data helps companies understand their customers' behaviors. Companies gain knowledge on what advertisements attracted customers, what caused customers to switch, and what causes customers to return time after time.
Security and Intelligence
Using any kind of technology has high-tech crime as a threat. Strategic big data is not only helping companies protect themselves from attacks, but also helping law enforcement find perpetrators before they attack. Big data uses information gained from data at rest and in motion to continuously monitor systems. This will allow the system to detect any unusual occurrences in the data. Data scientists can then correct any flaws in a security firewall before they are used as entryways for cyber criminals.
Operation's Analysis
Operations analysis is similar to the security and intelligence analysis. Big data works in real-time analyzing data to recognize events of interest as they transpire. Data is constantly being sorted and filed and reorganized to benefit the company.
Data Warehouse Modernization
Businesses are learning that by creating a more organization and structured data warehouse, they can actually store more data and find existing data more easily. This organization of data actually make the data clump closer together and compacts it, opening up empty space for new data.
To continue reading about Strategic Big Data, just follow the link below.
To continue reading about Strategic Big Data, just follow the link below.
Work Cited: IBM. 2014. Big Data at the Speed of Business; the 5 Game Changing Big Data Use Cases. Retrieved from http://www-01.ibm.com/software/data/bigdata/use-cases.html
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